Hello fellow writers,
I'm just going to come out with it...
You can not revolutionise a creative establishment, by breaking all of it's rules!
The mistake I made - was thinking that was exactly how to go about it. I, with my fresh mind and new vision, would not only break those stuffy old rules, I'd parody them.
I made my website look intentionally amateurish, thinking people would look at it and exclaim, "Wow! This guy is clearly on the ball. See how he's used advanced web design skills to build a page which, to the untrained eye, looks like it was built by someone who doesn't care." (I have since taken professional advice and changed my website, BTW)
I wrote two thirds of a book which no one could actually read, because my clever layout and paragraph structure was unfathomable.
It wasn't that I didn't know the rules. I thought I was above them, and that all of my fellow authors would bask in the cleverness of me.
The lesson I learned - is that rules are not there to exclude me, they are there to include me. The rules about writing aren't there to restrict how you write, they are there to help you write something that people can read.
Likewise, the rules about website/book cover/promotion layouts aren't there to tell us how to design, they tell us how people see, and engage our promotional material.
The rules are there to help you. Embrace the rules, warm to them and, in time, they will start to flex for you.
I hope you found this helpful.
Thanks for reading and keep writing.